The game of IPL used to be a huge roadblock for the Hindi General Entertainment Channels (GECs) as IPL season every year ruled over the Hindi soaps with tremendous popularity of cricket fan-followings; to the extent it shut the luck of prime-time soaps. GECs avoided launching their shows during this IPL phase of April and May. Since last two years, IPL watching has reduced to some extent as audiences are balancing in seeing both cricket IPL as well as their favorite daily shows. According to the figures from Broadcasting Audience Research Council of India (BARC), IPL T20 2016 viewership had a fall week-on-week gradually. That’s where Hindi GECs saw that the interest of people are lessening towards IPL T20 as there are a segment of audiences preferring to watch daily soaps too.

IPL 2017 starting from 3rd April (hotstarlive.in)


Well, this April, it’s going to be a tug-of-war between new Hindi television soaps and IPL Season 10! Who will gain more number of viewership and TVR (television ratings)? Will it be the IPL 10, people will be hooking to on television as it is season 10 this time, or will be the fresh content-driven new Hindi shows? Let’s have a quick look at the new launches of Hindi serials on television from April!

New Hindi Soaps Launching in April

April will witness a line-up of new television drama show launches like: Yeh Moh Moh Ke Dhaage, Jaat Ki Jugni, Tu Sooraj Main Saanjh Piyaji, Kya Kasoor Hai Apla Ka?, Ek Aastha Aisi Bhee, Dhhai Kilo Prem, Nach Baliye 8, Shararat – Thoda Jaadu, Thoda Nazaakat Season 2, and Sethji.

1# Serial Name: Yeh Moh Moh Ke Dhaage

Channel Name: Sony

Lead Star Casts: Eijaz Khan, Benaf Dadachandji, Niyati Fatnani, Jia Mustafa.

Start Time & Date: 7 PM, 21st March (Mon-Fri)

Yeh Moh Moh Ke Dhaage on Sony (Telly Tadka)

2# Serial Name: Jaat Ki Jugni

Channel Name: Sony

Lead Star Casts: Vishal Vashistha, Mudirakshi Mundle, Rakesh Pandey.

Start Time & Date: 3rd April 2017 (Mon-Fri)

Jaat Ki Jugni on Sony (Odboo.com)

3# Serial Name: Tu Sooraj Main Saanjh Piyaji

Channel Name: Star Plus

Lead Star Casts: Avinesh Rekhi, Rhea Sharma.

Start Time & Date: 1 PM, 3rd April (Mon-Sat)

Tu Sooraj Main Saanjh Piyaji (Twitter)

4# Serial Name: Kya Kasoor Hai Amla Ka?

Channel Name: Star Plus

Lead Star Casts: Pankhuri Awasthy, Rajesh Khattar.

Start Time & Date: 12.30 PM, 3rd April (Mon-Sat)

Kya Kasoor Hai Amla Ka? on Star Plus (Telly Dhamaal)

5# Serial Name: Dhhai Kilo Prem

Channel Name: Star Plus

Lead Star Casts: Meherzan Mazda, Anjali Anand.

Start Time & Date: 2 PM, 3rd April (Mon-Sat)

Dhhai Kilo Prem on Star Plus (Daily Soap Tv Serial & Ad Rington 2017 / Star Cast & Wiki News)

6# Serial Name: Nach Baliye 8

Channel Name: Star Plus

Selected TV Stars

Start Time & Date: 8 PM, 2nd April (Sat-Sun)

Nach Baliye 8 on Star Plus (www.nachbaliye8.xyz)

7# Serial Name: Shararat – Thoda Jaadu, Thoda Nazaakat Season 2

Channel Name: Star Plus

Lead Star Casts: Shruti Seth, Karanvir Bohra, Farida Jalal, Simple Kaul, Mahesh Thakur, Shoma Anand, Daisy Irani.

Start Time & Date: April Launch (Mon-Sat)

Shararat – Thoda Jaadu, Thoda Nazaakat Season 2 on Star Plus (Dekhley)

8# Serial Name: Sethji

Channel Name: Zee

Lead Star Cast: Gurdeep Kohli, Rumman Ahmed, Avinsha Mishra, Divya Bhatnagar.

Start Time & Date: April launch (Sat-Sun)

Sethji on Zee TV (DesiPlex)



Repeat Telecast’s a Big Option for Soap Lovers

Repeat telecasts of soaps have turned out to be a benefit for Hindi GECs. Also, afternoon slots aided them to keep hold of more viewership. There would be a balance in viewership between upcoming Hindi soaps and IPL 10 matches. The president and head of content studio of leading Hindi GEC, Mr. Gaurav Banerjee conveyed, “New content-driven soaps are being launched for the afternoon slot with distinct storylines and varied backgrounds which will hit a perfect chord with the viewers around that time of IPL 10 in order that the new shows provide the right audience at the right time.” No doubt, IPL has been the greatest events on television, but at the same time GECs have steadily learnt to co-exist with its new Hindi soaps. If IPL gathers more ratings to a certain extent, GECs too have managed to garner ratings through its new show launches. So GECs are least worried this April to showcase their shows.

IPL Popularity among Cricket Lovers (The Indian Express)




Slight Dip of IPL in Viewership

IPL was hugely popular till its sixth to seventh season, but suddenly general people are bored to watch IPL. With each passing year, viewers are lessening in numbers as they aren’t much addicted to these T20 matches. But we never know, with its current 10th season starting from 3rd April and continuing till 26th May 2017, a minor fluctuation in viewership will remain. As IPL comes once a year, many cricket fans and not-so-cricket fans do love to watch matches in stadiums. Many like to skip serial watching as they can follow them on Hotstar and Voot app, and watch late night IPL (8-11.30 pm), especially young guys and men. Today even girls and women too are enthusiastic to watch cricket IPL as they are T20 matches and they are here to support their favorite teams too.

Will it be IPL 10 Fever this April? (Hindustan Times)

Hence, TV portals are anticipated to be the better vehicle this summer season to reach out to their respective audiences. With interesting concepts in shows that are lined-up, Hindi GECs have made sure to switch viewers from IPL towards their new shows. It’s a tough competition to witness the top scorer in TRPs among new television shows and IPL 10! You keep enjoy watching whatever you want on TV! 🙂




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Sanghamitra Roychoudhary

Sanghamitra Roychoudhary

Author at w3buzz.in
A proficient Web Content Developer (Technical and Non-Technical Writer), Blogger, and Freelance Content Writer. A happy author of www.w3buzz.in! She is a creative person, always eager to learn new aspects, and seeking new ways for improving skills in her field. She loves traveling & photography; also, a sports enthusiast!
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Sanghamitra Roychoudhary

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